Social signals, such as likes, shares, and comments on social media platforms, can also impact a site's ranking in search results. Sites that have a strong social media presence and encourage social engagement are more likely to rank higher. Mental wellbeing The use of multimedia, such as images, videos, and infographics, can also impact a site's ranking in search results. Sites that use multimedia to enhance their content are more likely to rank higher than those with text-only content.